19 October 2026
The work of teams at the Elective Surgery Hub at Princess Royal Hospital (PRH) and Community Diagnostic Centre (CDC), both in Telford, is being showcased as part of an NHS Fit for the Future Campaign.
Staff and services from The Shrewsbury and Telford Hospital NHS Trust (SaTH) feature in a series of videos and images highlighting how technology, innovation and new ways of working are helping to improve patient care and reduce waiting lists.
The campaign is being featured across a range of channels, including ITVX, YouTube, social media, Google advertising and radio stations including Capital, Heart, Classic FM, LBC, Radio X and Gold.
They will run until Sunday 1 November before returning in January. SaTH will also be sharing the campaign across its social media channels.
You can catch a glimpse of some of the footage here.
Filming at the Elective Surgery Hub featured Adam Farquharson, Consultant Colorectal Surgeon and Clinical Director for Surgery, and Saurav Chakravartty, Consultant Upper GI and Bariatric Surgeon and Elective Surgery and Productivity Lead.
The team was filmed delivering a double High Intensity Theatre (HIT) list, with Saurav also running a robotic surgery list, showcasing how teams are using innovative approaches and technology to help patients receive the care they need.
The campaign also visited the Community Diagnostic Centre at Hollinswood House, Stafford Park.
Angus McGregor, Consultant Histopathologist and Divisional Medical Director for Clinical and Scientific Services, spoke about the benefits of the CDC, while Jon Lacy-Colson, Consultant Colorectal Surgeon, Chief Investigator on the TRIOMIC study and Clinical Lead for the Colorectal Urgent Suspected Cancer (USC) team, highlighted improvements made to the USC pathway for colorectal cancer.
The filming was carried out on behalf of the Cabinet Office’s New Media Unit and focused on how technology, equipment and innovative ways of working are supporting the NHS and helping to reduce waiting lists.
Ned Hobbs, Group Chief Operating Officer, said: “It was brilliant to see our sites and staff selected to feature in a national campaign. There is so much positive work taking place across our hospitals, and this was a fantastic opportunity to showcase how our teams are using technology and new ways of working to improve care for our patients and reduce waiting lists.
“We were the most improved Trust in the country in 2025/26 for access to elective treatment and are now delivering our best ever access to cancer diagnosis and treatment – improving experience and outcomes for our patients.”
“A special thank you goes to everyone who took part in the filming, both in front of the camera and behind the scenes, and helped to showcase the excellent work taking place across our organisation.”